Victoria Johnson

The ‘Alternative Leader’ Series: Embracing Authentic Leadership

In a world often characterised by rapid change and uncertainty, the role of a leader has evolved beyond traditional notions of authority and command. Authentic leadership has emerged as a powerful and effective approach that not only drives success but also fosters a sense of purpose and fulfilment. Authentic leadership is not about conforming to …

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First Time Founders: Five Things I Wish I Knew Five Years Ago

Green Jay recently celebrated its 5-year anniversary so I thought I would spend some time reflecting on what have been the main learning points over that period. Business landscapes can change rapidly, and what worked yesterday might not work tomorrow. Your ability to adapt to these changes is crucial. Whether it’s shifts in consumer preferences, …

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Meet the Founder

Who are you? I’m Vic Johnson and I live in Bath, UK with my family and cockapoo Walter. Why did you start Green Jay? Professionally, I started Green Jay nearly 5 years ago because I wanted to help start up and scale up founders to unlock the potential in themselves and their teams because a …

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